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Intersect / Creative & Digital · 03

Corporate Branding & Identity

A brand is how a company is understood when it is not in the room. We help businesses define what they stand for and express it through an identity that is consistent, distinctive and practical to apply.

Discuss Your Project
Concept illustration of brand stationery, identity applications, colour palettes and packaging.

01 — Overview

What it involves

Clarifying positioning and tone, then developing the logo, typography, colour and supporting elements that carry it across every touchpoint.

Why businesses need it

New ventures need an identity that signals credibility; growing or merging companies often need their brand to catch up with what they have become.

How we approach it

Strategy comes before aesthetics. We start with the business, its audiences and its competitors, so design decisions have a reason behind them.

Challenges it addresses

Inconsistent materials, a brand that looks smaller than the business, unclear differentiation, and identities that are hard to apply in digital channels.

02 — What we can deliver

Capabilities within corporate branding & identity.

  • 01

    Brand discovery

    Workshops and research into the business, audiences and market.

  • 02

    Positioning & messaging

    A clear statement of what the company offers, to whom, and why it matters.

  • 03

    Logo identity systems

    Primary marks, variations and usage rules.

  • 04

    Typography & colour

    Type and palette systems that work in print and on screen.

  • 05

    Brand guidelines

    A practical reference for teams and external partners.

  • 06

    Corporate materials

    Stationery, presentations, profiles and similar collateral.

  • 07

    Rebranding

    Evolving or replacing an existing identity with a managed transition.

  • 08

    Digital implementation

    Applying the identity across website, social and digital templates.

03 — Our working approach

  1. Step 1

    Discovery

    Business context, ambitions, audiences and competitive landscape.

  2. Step 2

    Strategy

    Positioning, personality and messaging foundations.

  3. Step 3

    Concepts

    Distinct creative directions presented with their rationale.

  4. Step 4

    Refinement

    Developing the selected direction into a complete system.

  5. Step 5

    Guidelines

    Documenting how the identity is applied.

  6. Step 6

    Rollout

    Applying the brand across priority materials and channels.

Timelines and scope are agreed individually for each engagement.

04 — Related services

01

Website Design & Development →

Considered corporate websites designed, built and maintained to represent a business with clarity.

08

Content Production →

Written, graphic and edited video content that communicates a business clearly across channels.

07

Social Media Management →

Planned, on-brand social presence with content, publishing and reporting tailored to each business.

Questions? Call +971 58 685 5610, email info@intersectdxb.com or message us on WhatsApp (+971 58 685 5610).

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